Our knowledge and experience
At MacCormack Media our team of media specialists have varied backgrounds in many different sectors. We’re proud to lend our media knowledge to a whole range of clients in all key business markets.
Below are some of the areas where we have particular experience, but we know media and can create successful campaigns in any sector.
Financial & professional services
Media planning for financial and professional services requires a good understanding of the sectors. With extensive experience in these areas, MacCormack Media can get the job done. We’ve worked with:
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Financial Information Providers
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Payment Services Platforms
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Foreign Exchange businesses
Care & healthcare
Decision makers in the health and care sector are stretched and time poor, but we know what media they value, so whether you want to reach the NHS or the private sector we can help you build an effective media plan.
Clients we have worked for in this sector include:
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Professional white goods
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IT services
Animal Health
Animal Health is another of our core sectors. We have extensive media experience across the following:
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Companion animal
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Equine
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Ruminants
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Pig and poultry
We work with a range of clients targeting a number of audiences, from veterinary professionals and pet owners to livestock farmers and RAMAs. Our areas of expertise include various therapy areas such as: Parasiticides, Vaccines, Dental, Nutrition, Dermatology and Antibiotics.
Retail
Whether it's retailers or suppliers to retail, we know how to reach them. Be they multiple, independent or specialist, we know the media they read.
Clients we have worked for in this sector include:
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Auditing/accountancy
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Courier/logistics
Agriculture
The agricultural industry has been one of our particular areas of expertise since our inception in 2003. We pride ourselves on having a vast knowledge of the agricultural media market including:
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Machinery
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Seeds
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Crop Protection
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Fertiliser
We regularly conduct our own readership research, meaning we really know what media farmers and agronomists value.
Hotels & leisure
Having planned and bought media for a national hotel chain and also for companies who supply the hotel and leisure sectors we know the media that works for both the hotel decision makers and their guests.
Clients we have worked with in this sector include:
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Professional white goods
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National hotel chain
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Specialist beverage supplier
Logistics & transport
We’re well versed in the logistics and fulfilment sector, with a solid track record in this area. We know the market and can help you make your mark with all the relevant trade media and appropriate audiences across the globe.
Logistics and Transport customers have included:
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UK’s number one Courier service
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Payment Services Platform
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Motor Manufacturer
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Carrier Management
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Professional Services Network
'MacCormack Media are important at every step for us from making the brief into a plan, securing impactful locations, recommending and adapting to in campaign opportunities, providing campaign metrics and promptly sorting any problems.'
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Certis UK
Contact us
Whichever media areas you’d like to target, we can help.
Call us today on 01844 342429 for assistance with your media planning and buying.