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  • Writer's pictureLizzie

5 benefits of employing an agency to plan and buy your media

Yes, I know we’re biased, but seriously, if you’re not currently using a media agency you’re missing out. In this article we explore, what we think are, the top five benefits we can offer busy marketing teams.



1. Time

We will save you SO MUCH time! We know how long it takes to put together an effective media schedule. You’re busy, we know that. Working with a media agency will free you up to concentrate on other important things.






2. Work with the experts

We know media, it’s what we do, it’s our bread and butter. We will research and build a bespoke media plan, that will deliver on your objectives. Our extensive media planning and buying experience means we know what works, and more importantly, what doesn’t!





3. Benefit from Research insights

Our agency was founded on the principle of research, and we have not forgotten this. We begin by researching your audience and the relevant media landscape. We utilise readership research in key areas, as well as TGI data to identify the media that will drive the best results for your campaign.




4. One point of contact

You’ll have one contact, rather than having to speak to multiple media owners, all of whom are convinced their offering is the best. This also means we’ll streamline all the back-office activity too, as you’ll only have to produce one PO and only one monthly invoice to have to check off.





5. Competitive Rates

It’s likely you’ll benefit from a media agency’s greater buying power. Whilst we can’t guarantee that we will get you cheaper rates across the board we’d like to think we’ll make you cost savings through our negotiations with the media.






If you’d like more information about how we can help your business drop us a line and let's have a chat.

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